Coffee goes international this October at the Global Coffee Festival hosted in twelve different cities to help reignite the hospitality economy during Covid-19. The virtual event will broadcast more than 30 events non-stop over twelve hours hosting talks, debates and training to coffee enthusiasts watching at home.
The inaugural online festival has been curated by event company Allegra in response to the pandemic, as their face-t0-face coffee festivals were postponed around the world. It takes place on Friday 30 October from noon until midnight, with the GCF Fringe from 31 October to 1 November, providing trade attendees the chance to host a live event through their feed.
Viewers will be transported to numerous cities including London, Milan, Paris, New York, Amsterdam, Los Angeles, Cape Town, Melbourne, Sydney, Seoul, Sao Paulo and Toronto. Tickets are free as GCF seeks to establish an important virtual platform to share intriguing insight from coffee connoisseurs.
What can we expect at the Global Coffee Festival?
The programme will uncover the cultural heritage of each participating city by visiting some of their best coffee spots. ‘The Lab’, an iconic feature of Allegra coffee festivals, will return virtually this year to showcase expert-led skill sessions with masters of the craft.
In a segment entitled ‘Coffee Roots’, the MUMAC Academy in Milan will delve into the past, present and future of the coffee machine. The academy is home to the largest museum in the world on the history of the coffee machine and famed for its barista training programmes.
L’Accademia del Caffè Espresso in Florence will also host a talk on how it evolved from a historical production site into an academy specialising in espresso coffee. Other notable events include interviews with James Hoffman of Square Mile Coffee Roasters and founder of crowdfunded coffee Grind & Co, David Abrahamovitch.
The events industry has been one of the hardest hit this year, forcing many companies to adapt quickly to continue their services online. Allegra is the mother company of renowned events such as the London Coffee Festival and Milan Coffee Festival, currently scheduled for Spring 2021. Embracing the challenges, this event will unify viewers through an international celebration of coffee, culture and lifestyle, connecting experts to the global hospitality community.
The Global Coffee Festival guide is online now and the full programme of events will be announced on their website from 1 October. Foodservice professionals interested in networking can also apply to GCF’s five-day event from 2-6 November.