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Piano Coffee Blog

Lavazza To Sponsor Williams Formula 1

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Lavazza To Sponsor Williams Formula 1

Williams Formula 1 racing team has announced that Lavazza will be added to their list of sponsors for 2020. Lavazza’s logo will appear on the car, teamwear and the race suits of drivers George Russell and Nicholas Latifi. The relationship seems to have developed through Lavazza’s personal sponsorship of Latifi, (Formula 2 runner up in 2019), and his graduation to F1. To keep things in the family, Sofina Foods, (owned by Nicholas’s father Michael), was also confirmed as a Williams sponsor for this season. Lavazza Group Chief Marketing Officer, Sergio Cravero, said :“We are thrilled to keep supporting our young...

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The Importance of Robusta

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The Importance of Robusta

Robusta is an essential component of most Italian Espresso.Lavazza was a pioneer of blending to give length and complexity to an espresso. Robusta is used to this effect in many of Lavazza’s most successful blends. It contains double the amount of caffeine than Arabica beans and also give a better crema. Have a look at these three short videos to find out why Robusta will become more important in years to come.

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David Cutler Introduces Official Lavazza Training Courses

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David Cutler Introduces Official Lavazza Training Courses

As part of a new feature at Piano Coffee we'd like to introduce friend of the website and coffee expert David Cutler with some exciting news about the paid courses now available through the Lavazza training centre.PC: Hi David! It's great to meet you. Could you tell us a little about yourself?DC: My coffee journey started back in 2013. I worked first as a trainer for Lavazza teaching barista skills and coffee education. I spent time in Turin and created education programs in the UK and Ireland. I studied with Paul Meikle-Janney at Dark Woods roastery gaining my SCA qualifications...

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Breaking News: Arise Sir Giuseppe

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Breaking News: Arise Sir Giuseppe

Giuseppe Lavazza, Vice Chairman of the company which carries his name, has announced that he has been honoured, in his home country of Italy, as a Cavaliere del Lavoro (the equivalent of a Knighthood for Services to Industry). With typical humility, Giuseppe recognised the importance of family, (past and present) and his work colleagues when announcing the award. Giuseppe personifies the core values that make Lavazza stand tall in an increasingly crowded marketplace: social responsibility, innovation and style. As Lavazza’s largest UK partner, Piano Coffee would like to offer our congratulations to Giuseppe and all those with whom he shares...

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Lavazza's 2020 Calendar Is Here!

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Lavazza's 2020 Calendar Is Here!

Calendar time is always a source of great excitement for us here at Piano Coffee and the 2020 Lavazza Calendar has not disappointed. Grab an espresso, give yourself 5 minutes and go check out the amazing images shot by photographer David LaChapelle over on the calendar website here now!

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